Our Story

A Journey of Connection and Excellence

Our journey began with a simple yet ambitious vision: to create beauty products that seamlessly integrate into people's lives while addressing their unique needs. From humble beginnings as a manufacturing company specializing in cosmetics and personal care, we have grown into a group that redefines collaboration and innovation at every stage of the supply chain.

At the heart of our story lies adaptability. Over time, we expanded beyond manufacturing to address the broader needs of our industry. By dedicating part of our production capacity to supporting other brands while focusing on developing our own products, we created a balanced approach that fosters both growth and innovation.

The next chapter of our evolution was shaped by the desire to bring our products closer to customers. We established a traditional marketing company to connect with audiences in retail spaces and a network-based platform to meet the demands of the digital age. These steps allowed us to combine personal connections with modern convenience.

Recognizing that efficient logistics are essential for business success, we launched a logistics company to ensure that every product reached its destination with speed and reliability. Our pursuit of excellence also inspired us to expand into the fragrance industry, where we embraced the art of crafting perfumes that embody timeless beauty and individuality.

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Our Mission
We’re a mission driven company
We are a holding company dedicated to creating a strong and efficient chain from production to distribution of quality beauty, healthcare and wellness products. Our focus is on providing quality items at economical prices and ensuring customer satisfaction. With an emphasis on innovation, we strive to meet the needs of each customer using up-to-date knowledge. In addition, our strong distribution network ensures fast and cost-effective product delivery. We aim to strengthen our presence in the competitive markets of the region.
Our Vision
We’re a Vision driven company
To become the most trusted long-term partner for the most prominent retailers in the Middle East & Eurasian region by ensuring the continuous supply of high-quality products and exemplary variety, in line with international standards, for the next 5 years.
Our Core Values
Guided by Excellence and Integrity
Discover the principles that drive our success, fostering trust, innovation, and meaningful impact at every step.

Commitment to Excellence

We are dedicated to delivering the best outcomes, driven by unwavering commitment and focus on quality.

Integrity and Transparency

Honesty, clarity, and openness define how we operate, ensuring trust and accountability in all our relationships.

Unity and Integration

Our cohesive and integrated approach enables us to work seamlessly across teams, departments, and markets.

Lawfulness and Responsibility

We adhere strictly to legal and ethical standards, maintaining reliability and trustworthiness in every action.

Strength with Resilience

Empowered by confidence and adaptability, we embrace challenges with boldness and determination.

Consistency in Words and Actions

We pride ourselves on aligning our promises with actions, ensuring reliability and credibility.

Leading with Innovation, Delivering with Excellence

At Nafis Group, we are driven by a vision to redefine industry standards through innovation, quality, and reliability. Our commitment to excellence has shaped our journey, enabling us to create impactful solutions that empower businesses and enhance lives.

With a strong foundation built on expertise, cutting-edge technology, and customer-centric values, we continuously evolve to meet the ever-changing market demands. Our 1,000+ dedicated professionals, 30,000 sqm state-of-the-art production facilities, and seamless global logistics ensure that we deliver nothing but the best.

As we move forward, our focus remains on sustainable growth, strategic partnerships, and fostering a culture of innovation. We believe that success is measured not just by numbers but by the trust and value we bring to our customers and stakeholders.

Thank you for being a part of our journey. Together, we will shape the future.

Kianian
CEO, Nafis Group
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Certifications & Legal Documentation

Ensuring Quality, Compliance, and Trust

Our reputation is founded on a commitment to delivering exceptional quality, respecting our customers, and creating meaningful impact in the markets we serve. Over the years, our dedication has earned us recognition and trust, reflected in both our achievements and the relationships we have built.

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Our Journey

Milestones of Growth and Innovation

From humble beginnings to industry leadership, our journey is defined by innovation, expansion, and a commitment to excellence. Each milestone reflects our dedication to quality, customer satisfaction, and sustainable growth.

Foundation & Vision - 2000
Founded with a vision to redefine beauty and personal care.
Scaling Production - 2005
Expanded production capacity, introducing advanced manufacturing technologies.
Network-Based Marketing - 2010
Launched network-based marketing, empowering entrepreneurs and expanding market reach.
Logistics & Supply Chain - 2015
Established a dedicated logistics company to optimize supply chain efficiency.
Entering the Fragrance Industry - 2020
Ventured into fragrance production, crafting premium perfumes with expert precision.
Global Expansion - 2023
Focused on global expansion, setting the stage for Nafis Export and international market entry.
Still Exploring? Get Our Catalog!
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